How a Greater Boston Personal Injury Firm Went From Page 3 to Position 2
A personal injury firm stuck on page three for over a year reached position two for its core term and nearly quintupled its monthly case inquiries.
#2
Position for core term (from page 3)
+390%
Monthly case inquiries
6 mo
To breakthrough results
The challenge
Where they started
This firm had a capable website but had been stuck on page three for its most important term, a high-value personal injury keyword, for more than a year. In one of the most competitive legal markets in the country, that meant it was effectively invisible to the clients actively searching for representation.
Larger firms with bigger budgets dominated the first page. The firm needed to compete not by outspending them, but by being smarter about which searches to win and by building genuine authority that would hold.
What we did
Our approach
Practice-area keyword strategy
We mapped the specific personal injury searches with the highest intent and the best chance of ranking, rather than chasing every term at once.
On-page and content depth
We rebuilt the firm’s core practice-area pages with the depth, structure, and clarity Google and clients both reward.
Verifiable link building
We earned real backlinks from genuine, relevant sites, every one reported with a live URL, to build the authority needed to climb past entrenched competitors.
Local and review signals
We strengthened the firm’s local presence and reviews to capture the near me searches that drive a large share of legal inquiries.
The results
What changed in 6 months
Within six months the firm reached position two for its core personal injury term, moving from page three onto the most visible part of the first page. The change in inquiry volume was immediate and dramatic: monthly case inquiries climbed from around 10 to 49.
Just as importantly, the firm could see exactly how it happened. Every link we built appeared in the monthly report with a live URL, so the results were not a black box but a documented, repeatable process.
“We were stuck on page three for over a year. Six months in we hit position two and case inquiries went from 10 to 49 a month. The reports show every link placed.”
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